Why Shades of Brown? Because Golf Needs a Little More Soul

Golf is changing. It’s no longer reserved for the country club elite or Sunday-only traditionalists. It's finding its rhythm in city parks, muni courses, driving ranges with trap music, and tee boxes filled with flavor, culture, and swagger. And in that shift, one thing became clear:

Golf needed a new shade.

Enter: Shades of Brown — A Brand Born on the Fairway, Raised in Culture

We didn’t start this to be just another golf brand. We started Shades of Brown to make golf feel like home for the rest of us. The ones who didn’t grow up with private lessons. The ones who rock fades, gold chains, J's on the range, or corridos on the speaker. The ones who want to bring our style, our pace, our energy to the green.

Shades of Brown stands for representation, for flair, and for function. It's that perfectly timed fist bump after a birdie, the crispy glove fit, and that unbothered confidence you bring to the course.

What the Name Means

Shades of Brown is more than skin tone. It’s a metaphor for diversity, depth, and unapologetic style. It reflects:

• Color: Our roots, our range, our hues

• Culture: From barrios to block parties, from Spanglish to Southern drawls

• Coolness: Shade, as in chill, unshakeable, composed under pressure

It’s an homage to the communities that made us, and an invitation to bring that energy wherever golf is played.

Why We Do What We Do

Because representation matters. Because comfort and style matter. Because you shouldn't have to change who you are to enjoy 18 holes.

We design products with purpose:

• Gear that fits right and feels good

• Styles that reflect where we come from

• Functionality that keeps you looking clean and swinging smooth

Golf brands don’t usually talk like this. But we’re not here to fit in. We’re here to stand out.

So Who's It For?

If you’re new to the game, this is your welcome. If you’ve been playing, this is your upgrade. If you’ve never seen someone who looks like you on a golf ad before—this is for you.

Whether you’re breaking 80 or just breaking into the sport, we got you. Because Shades of Brown isn’t about scorecards. It’s about showing up and showing out.

The Shade Is a Mindset

Calm under pressure. Smooth under the sun. Comfortable in your own skin. That’s the shade.

Golf should be fun. It should reflect life—and life is better when it’s inclusive, expressive, and full of soul.

That’s why we started this. That’s Shades of Brown.

Come swing with us. We’re just getting started.

💚 #ShadesOfBrownGolf